Our Story
At Aspira, our name is inspired by the word “Aspiration,” which resonates with our hope and ambition to assist our clients in achieving their life goals.
We are dedicated to helping you realize your financial dreams and building long-term relationships with you and your family. Our commitment is to make a meaningful impact in your financial life through our genuine interest and quality advice, no matter what stage you’re at.
When you contact our office, you can rely on consistent support from the same dedicated staff each time. As a full-service boutique financial practice, our personal approach allows us to understand your unique values and lifestyle, crafting the most effective and tailored financial plans for you.
Our "Client First" philosophy ensures that you are at the heart of our advice. We work closely with you to understand what matters most, creating customized solutions to help you achieve your financial goals. Our aim is to provide clarity and direction, demystifying financial jargon with straightforward, easy-to-understand language.
We fully recognize that life can be unpredictable, and we are here to support you through any challenges or uncertainties that may arise. Our commitment is to help you navigate these situations, enabling you to make informed decisions and stay on track for the long term.
Our Team
Esti Appleby
Director
Adv Dip Fin Ser (Fin Planning), Dip Fin Ser (Fin Planning), FDFP, B.Eng (Hons), AFP
Esti is our Director of Aspira, as well as the Principal Adviser.
She started her own financial planning practice to fulfill her desire to be able to customize her advice and develop a tailored solution for her clients, without the constraint that is often found when dealing with major corporate firms. Aspira Advice Solutions was established in 2018 to accomplish this "Client First" approach.
Before starting her own business, Esti held a Financial Adviser role with NAB Financial Planning for over 13 years with 11 years as a Senior Financial Adviser. This experience has provided her with a solid and comprehensive understanding of client’s financial needs and how to achieve them. In her early career in financial services, she has worked as a Personal Banker who was responsible in assisting her clients with their lending requirements and budgeting as well as an insurance adviser who assisted many client to ensure their family and loved ones are protected.
With more than 24 years in the finance sector, and 19+ years of experience as a qualified financial planner, you can trust Esti’s wealth of experience in both strategic financial planning as well as robust portfolio construction. Esti specializes in superannuation, investments, personal insurance, retirement planning and provisions for aged care. Esti knows her way around creating successful and tailored financial strategies to achieve your goals.
Esti holds several academic qualifications, including a Diploma of Financial Planning from Deakin University and an Advanced Diploma Financial Services in Financial Planning from Kaplan Australia, along with a Bachelor of Electrical and Computer Engineering (Honours) from Queensland University of Technology. In addition, she has attained qualifications in Margin Lending and is also an Accredited Aged Care Specialist through the Financial Planning Association of Australia, which completement her overall advice proposition to her clients.
In maintaining her Professional Standards, Esti holds an Associate Financial Planner (AFP) membership with FAAA and a member of Tax Practitioners Board. Keeping abreast of the changes to legislation and markets, means she pursues continuous Professional Development to ensure her advice is accurate, complies with current legislation and easy to understand.
Esti is local to Brisbane and enjoys spending time with her husband and son, relaxing by the beach or finishing their home renovation projects. In her spare time, she loves collecting kitchen appliances and tries new recipes using her beloved Thermomix.
Lyn Cook
Advice Associate
Lyn’s role with Aspira is an Advice Associate, using a wealth of knowledge and skills developed over 45 years’ experience in the banking industry, to assist the team in implementing your financial plans. If you are contacting Aspira, you will likely be warmly greeted by Lyn and easily assisted with your query.
Prior to working with Aspira, Lyn worked alongside Esti and Kirsty at MLC Albany Creek, and spent many years working in the banking industry in customer service as Manager, Team Leader and Personal Banker.
Lyn finds working for Aspira professionally fulfilling as the team is small, yet kind and dedicated to providing the best financial outcome for their client’s circumstances.
Lyn enjoys getting out and about on weekends and participating in a sport called “Footbiking” (on basically a large scooter). She also enjoys catching up with family and friends over a meal and drinks, especially Italian or seafood.
Kirsty Moses
Advice Associate
Kirsty rounds out the trio founding team of Aspira, working with Esti and Lyn previously as part of the MLC Advice team in both Albany Creek and prior to this with the North Lakes office for the last 3 years. Kirsty is also currently studying towards a Certificate IV in Bookkeeping and Accounting through the Monarch Institute. Before joining the MLC advice offices, Kirsty worked as an Administration Officer for Queensland Health in the Business Services Branch assisting with the finances.
Kirsty enjoys assisting planner Esti Appleby as an Advice Associate. Her role is like Lyn’s and includes assisting new and current clients with implementing the Financial Advice Plan Esti provides. Kirsty finds working with a small, similarly driven team allows her to work towards the best outcome for their clients.
Outside of work, Kirsty and her family enjoy catching up with friends, jujitsu, riding motorbikes, 4wding and camping. Her kids keep her active with all their sports they participate in. And she loves listening to Country Music!