Our Story
At Aspira, our name is inspired by the word “Aspiration,” which resonates with our hope and ambition to assist our clients in achieving their life goals.
We are dedicated to helping you realize your financial dreams and building long-term relationships with you and your family. Our commitment is to make a meaningful impact in your financial life through our genuine interest and quality advice, no matter what stage you’re at.
When you contact our office, you can rely on consistent support from the same dedicated staff each time. As a full-service boutique financial practice, our personal approach allows us to understand your unique values and lifestyle, crafting the most effective and tailored financial plans for you.
Our "Client First" philosophy ensures that you are at the heart of our advice. We work closely with you to understand what matters most, creating customized solutions to help you achieve your financial goals. Our aim is to provide clarity and direction, demystifying financial jargon with straightforward, easy-to-understand language.
We fully recognize that life can be unpredictable, and we are here to support you through any challenges or uncertainties that may arise. Our commitment is to help you navigate these situations, enabling you to make informed decisions and stay on track for the long term.
Our Team
Esti Appleby
Director
Adv Dip Fin Ser (Fin Planning), Dip Fin Ser (Fin Planning), FDFP, B.Eng (Hons), AFP
Esti Appleby is the Founder, Director, and Principal Adviser at Aspira Advice Solutions.
She established the firm in 2018 with a clear vision: to deliver truly personalized financial advice, free from the constraints often found in large corporate environments. Her "Client First" philosophy is at the heart of everything Aspira stands for.
With over 25 years of experience in the financial services industry—including 20+ years as a qualified financial planner—Esti brings a wealth of knowledge and insight to every client relationship. Prior to founding Aspira, she spent more than 13 years at NAB Financial Planning, as one of the firm's Senior Financial Advisers. Her earlier roles as a Personal Banker and Insurance Adviser further enriched her understanding of lending, budgeting, and risk protection strategies.
Esti’s areas of expertise include:
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Retirement planning
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Aged care advice
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Superannuation
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Investment strategy
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Personal insurance
She is known for crafting tailored financial strategies that align with her clients’ goals and life stages.
Esti holds a Bachelor of Electrical and Computer Engineering (Honours) from Queensland University of Technology, a Diploma of Financial Planning from Deakin University, and an Advanced Diploma in Financial Services (Financial Planning) from Kaplan Australia. She is also qualified in Margin Lending and is an Accredited Aged Care Specialist through the Financial Planning Association of Australia.
Committed to maintaining the highest professional standards, Esti is an Associate Financial Planner (AFP) with the Financial Advice Association Australia (FAAA) and a registered member of the Tax Practitioners Board. She actively pursues ongoing professional development to ensure her advice remains current, compliant, and easy to understand.
Based in Brisbane, Esti enjoys spending quality time with her husband and son, relaxing by the beach, and working on home renovation projects. A passionate home cook, she loves experimenting with new recipes using her beloved Thermomix and has a growing collection of kitchen gadgets.
Lyn Cook
Advice Associate
Lyn’s role with Aspira is an Advice Associate, using a wealth of knowledge and skills developed over 45 years’ experience in the banking industry, to assist the team in implementing your financial plans. If you are contacting Aspira, you will likely be warmly greeted by Lyn and easily assisted with your query.
Prior to working with Aspira, Lyn worked alongside Esti and Kirsty at MLC Albany Creek, and spent many years working in the banking industry in customer service as Manager, Team Leader and Personal Banker.
Lyn finds working for Aspira professionally fulfilling as the team is small, yet kind and dedicated to providing the best financial outcome for their client’s circumstances.
Lyn enjoys getting out and about on weekends and participating in a sport called “Footbiking” (on basically a large scooter). She also enjoys catching up with family and friends over a meal and drinks, especially Italian or seafood.
Kirsty Moses
Advice Associate
Kirsty rounds out the trio founding team of Aspira, working with Esti and Lyn previously as part of the MLC Advice team in both Albany Creek and prior to this with the North Lakes office for the last 3 years. Kirsty is also currently studying towards a Certificate IV in Bookkeeping and Accounting through the Monarch Institute. Before joining the MLC advice offices, Kirsty worked as an Administration Officer for Queensland Health in the Business Services Branch assisting with the finances.
Kirsty enjoys assisting planner Esti Appleby as an Advice Associate. Her role is like Lyn’s and includes assisting new and current clients with implementing the Financial Advice Plan Esti provides. Kirsty finds working with a small, similarly driven team allows her to work towards the best outcome for their clients.
Outside of work, Kirsty and her family enjoy catching up with friends, jujitsu, riding motorbikes, 4wding and camping. Her kids keep her active with all their sports they participate in. And she loves listening to Country Music!