Our Story

Aspira is derived from the word “Aspiration” which means “a hope or ambition of achieving something”. We aspire to help you realise your financial goals and aim to be a part of your life with long term relationships. We believe our genuine interest in our clients and quality advice will make a difference to our clients' financial position - at any stage of life.

At Aspira we aim to develop long term relationships with you and your family. Assisting with wealth management, advice and planning for all future generations.


Unlike big corporate companies, when you call our agency, you can trust you will speak and meet with the same great staff and support each time. We are a full-service boutique agency, our personal approach to financial planning allows us to identify each person’s unique values and lifestyle in order to design the most effective and suitable plan.


Our approach is to work closely with our clients, to find out what is important to them, develop tailored solutions to help them achieve their financial goals. It is our aim to help our clients achieve financial clarity, direction and understanding, guiding them through the complicated financial jargon by using plain, easy to understand terms.


We also understand that sometimes, life does not go according to plan. We are always here to help navigate challenges or uncertainties our clients may face throughout their life journey. to enable them to make informed decisions and remain on track for the long term.

Our Team


Esti Appleby 


Adv Dip Fin Ser (Fin Planning), Dip Fin Ser (Fin Planning), FDFP, B.Eng (Hons), AFP

Esti is our Director of Aspira, as well as the Principal Adviser. Esti started her own financial planning business in 2018 when she purchased the practice MLC Advice Albany Creek. Prior to the launch of Aspira, Esti was Director and Principal Adviser for MLC Advice Albany Creek; responsible for the creation of plans for her clients.  Before starting her own business, Esti held a similar Adviser role with NAB for more than 17 years. Providing her with a solid and comprehensive understanding of client’s needs and how to achieve them. She started her financial sector career with major insurance and finance company, Prudential Life Assurance.


With more than 20 years in the finance sector, and 17+ years of experience as a qualified financial planner, you can trust Esti’s wealth of experience in both strategic financial planning as well as robust portfolio construction. Esti specialises in superannuation, investments, personal insurance, retirement planning and provisions for aged care. Esti knows her way around creating successful and tailored financial strategies to achieve your goals.


Esti holds several qualifications, including a Diploma of Financial Planning (Financial Service) from Deakin University and an Advanced Diploma Financial Service in Financial Planning from Kaplan Australia along with a a Bachelor of Electrical and Computer Engineering (Honours) from QUT.

Esti also holds an Associate Financial Planner (AFP) membership with FPA and Tax (Financial) Adviser membership with Tax Practitioners Board. Keeping abreast of the changes to legislation and markets, means she pursues continuous Professional Development to ensure her advice is accurate, complies with current legislation and easy to understand.


Esti is local to Brisbane and enjoys spending time with her husband and son. She swims most days (except in winter), enjoys travelling and purchasing kitchen appliances which she will one-day master cooking with.


Lyn Cook

Advice Associate

Lyn’s role with Aspira is an Advice Associate, using a wealth of knowledge and skills developed over 45 years’ experience in the banking industry, to assist the team in implementing your financial plans. If you are contacting Aspira, you will likely be warmly greeted by Lyn and easily assisted with your query.

Prior to working with Aspira, Lyn worked alongside Esti and Kirsty at MLC Albany Creek, and spent many years working in the banking industry in customer service as Manager, Team Leader and Personal Banker.

Lyn finds working for Aspira professionally fulfilling as the team is small, yet kind and dedicated to providing the best financial outcome for their client’s circumstances.

Lyn enjoys getting out and about on weekends and participating in a sport called “Footbiking” (on basically a large scooter).  She also enjoys catching up with family and friends over a meal and drinks, especially Italian or seafood.


Kirsty Moses

Advice Associate

Kirsty rounds out the trio founding team of Aspira, working with Esti and Lyn previously as part of the MLC Advice team in both Albany Creek and prior to this with the North Lakes office for the last 3 years. Kirsty is also currently studying towards a Certificate IV in Bookkeeping and Accounting through the Monarch Institute. Before joining the MLC advice offices, Kirsty worked as an Administration Officer for Queensland Health in the Business Services Branch assisting with the finances.

Kirsty enjoys assisting planner Esti Appleby as an Advice Associate. Her role is like Lyn’s and includes assisting new and current clients with implementing the Financial Advice Plan Esti provides. Kirsty finds working with a small, similarly driven team allows her to work towards the best outcome for their clients.


Outside of work, Kirsty and her family enjoy catching up with friends, jujitsu, riding motorbikes, 4wding and camping. Her kids keep her active with all their sports they participate in. And she loves listening to Country Music!